Meet Jennifer Di Florio…
Jennifer Di Florio
Founder & Principal Designer
Interiors | Home Staging | Creative Direction
"For me, good design isn't about filling a space—it's about understanding how a space will be experienced, and bringing that to life, beautifully."
— Jennifer Di Florio
My Why
Rather than creating individual pieces of work, my strength as an artist lies in perceiving the beauty that already exists, and curating it into something that feels whole.
I'm detail-obsessed by nature, but my background as an artist keeps me flexible: I solve problems on the fly, not just on paper.
My Journey
I’ve always considered myself a life enthusiast.
I'm a self-proclaimed globetrotter who loves good food, meeting new people and embracing change. That same curiosity is what drew me into design, as my journey began with up-cycling leftover materials from my own DIY projects into works of art. In my practice, I care deeply about curating spaces that allow creativity and human connection to flourish.
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In Interior Design, I collaborate with my clients to understand their design objectives, develop a design concept, and oversee the project from conception to completion. I believe well-designed interiors should satisfy the basic human need to create beauty and harmony, while also meeting the functional requirements in every day life. I handle all aspects of the project including design concept development, finish and fixture selection, procurement, installation and subcontractor management.
In Home Staging, I assist homeowners to prepare their properties for today's real estate market. I develop a staging plan and provide a detailed assessment of suggested changes; this may include de-cluttering and re-arranging, minor renovations and remodelling and/or furniture rental. With the intention of appealing to the widest range of prospective buyers, I ensure each client's home creates an outstanding first impression and represents a lifestyle that buyers want. I’m an expert at curating spaces designed to sell!
Before design, I worked in event management, including co-planning a five-day music festival in Barbados (2017–2018)—an experience that sharpened my ability to manage complex projects under pressure.
My educational background reflects the same range: a Diploma in Interior Design from the Interior Design Institute, a Postgraduate Certificate in Event Management from Humber College Institute of Technology and Advanced Learning, and a Bachelor's Degree in Fine Arts and English, with a specialization in Photography, from the University of Guelph.
My background is unconventional, and I think that's exactly why clients come to me with ideas that don't fit a standard brief. Since 2024, I've been the lead designer behind one of Toronto's most kitschy, over-the-top Christmas pop-up bars—reimagining the space from scratch at a new venue each year. Each season, I plan the decoration quantities, spatial flow, and overall design direction, then coordinate the full install.
Projects like this are exactly why I love what I do: if you have an idea, however unconventional, I'd love to hear it. Pitch me something, and let's bring it to life!
Let’s get connected
I can’t wait to meet you!